Referrer Reports
Referring Domains
The Referring Domains report identifies the top domains that have provided referrals to visitors of the site. These are often search engines or other sites that carry a link to the site.
NOTE: Direct referrals are referrals that come directly to the site without being referred by another Web site or search engine. If your Web site URL is listed in the Referring Domains report, the visitor accessed the site directly by typing the site URL in the browser address field or using a bookmark.
Referring URLs
The Referring URLs report identifies specific pages on the Internet that refer visitors to the site. This can be helpful in determining where traffic to the site originates.
Search Engines
The Search Engines report lists the search engines used by visitors that provided links to the site. This report is useful in determining the search engine that provides the most referrals to the site. In addition, it can be used to suggest marketing opportunities designed to capture visitors from a popular search engine or perhaps strengthen the site's presence with a less popular search engine.
Keywords
The Keywords report identifies the most common keywords that potential visitors use when conducting a search that ultimately brings them to the site. These are keywords that visitors associate with the site and can be used to update the META KEYWORD tag on each page to increase search engine hits.
Keyphrases
The Keyphrases report identifies the most common keyphrases that potential visitors use when conducting a search that ultimately brings them to the site. These are keyphrases that visitors associate with the site and can be used to update the META KEYWORD tag on each page to increase search engine hits.