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Viewing Response Reports

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Last Updated: September 4, 2008 1:55 PM

Express Email Marketing provides five different types of response reports, based on the information provided by the campaign or survey respondents.

To View a Response Report

  1. Log in to your Account Manager.
  2. In the My Products section, click Express Email Marketing.
  3. On the Express Email Marketing page, click Open Express Email Marketing for the account you want to modify.
  4. From the Response Analyzer menu, select the type of report you want to view:
    5. Campaign Response
    Allows you to run a report for a campaign or group of campaigns and set the date range for which you want to view response rates.
    Survey Response
    Allows you to view response rates for a survey, including the number of complete and incomplete responses and the responses to individual questions.
    Subscriber Response
    Allows you to view the cumulative response rates of your subscriber list, based on email address.
    Demographic
    Allows you to specify the demographic category, such as age, and interest groups for which you want to view subscriber information.
    Interest Groups
    Allows you to the interest groups for which you want to view membership levels, divided by month.