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Why do I need a Domain Appraisal, and what is the difference between Express and Certified?

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Last Updated: March 10, 2009 2:48 PM

If you are looking to buy or sell a domain name, you need to know the value of the domain. Our appraisal helps you identify the domain's worth. An appraisal thus provides you with an estimate of the actual market value of a given domain name.

For domains that have a starting fee of more than $50,000, customers are required to have a Certified Appraisal that indicates that the domain has a minimum value of $25,000.

Express Appraisals use automated techniques to determine the value of a domain. Determining factors include: domain name length, number of words, TLD (i.e., ".com," "net," ".org," etc.), the presence or absence of numbers and dashes, and the popularity.

Certified Appraisals use a more in-depth analysis, including current market conditions, to determine the value of a domain.