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Creating Email Campaigns Using Custom HTML

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Last Updated: April 28, 2015 11:37 AM

Express Email Marketing® provides a number of professionally designed templates for your use. However, you can use any HTML-based design for a campaign mailing. When applying your own HTML design to an Express Email Marketing campaign, consider the following:

  • Images or hyperlinks you included in the custom HTML must fully reference a URL. You cannot use a relative path or folder. For example, a reference to "myimage.gif" is not supported; rather, the reference should be presented as "http://www.best-widgets.com/images/myimage.gif".
  • Your HTML must not contain any dynamic content based on a scripting language, such as JavaScript, JSP, ASP, PHP, or CGI.
  • Some email clients do not recognize the tag in HTML-formatted messages, which may affect the background color setting and other information described in the tag of an HTML document. You can avoid this by placing a table around your HTML and setting a background color for the table cell.
  • If you use color in the tag, the Custom HTML text editor will not support it. If you want to add color to your text, place your text in a tag.

    To Create Email Campaigns Using Custom HTML

    1. Log in to your Account Manager.
    2. Click Express Email Marketing.
    3. Next to the account you want to use, click Manage.
    4. Click Campaigns, and then click Create Campaign.
    5. From the Category list select Custom HTML. Your new campaign will load.
    6. Click Upload HTML file to upload the file to the campaign, or enter the HTML code in the content block.

    To edit your campaign in HTML view click the Source tab, and to check out what your subscribers will see before sending your campaign, click Preview.