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Frequently Asked Questions

Managing Interest Groups in Express Email Marketing

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Last Updated: May 1, 2015 9:26 AM

Interest groups in Express Email Marketing® let you organize Contacts into public or private groups based on their interests or preferences. If you send a variety of campaigns, such as general newsletters, sales alerts and product updates, organizing Contacts into interest groups makes it easier to target only the readers who are interested in receiving specific messages. For more information about interest groups, see What are interest groups in Express Email Marketing?

To Add Interest Groups

  1. Log in to your Account Manager.
  2. Click Express Email Marketing.
  3. Next to the account you want to use, click Manage.
  4. Click Contacts, and then click Manage Interest Groups.
  5. Enter a Group Name, and then select Public or Private.
  6. Click ADD.

To Rename an Interest Group

  1. Log in to your Account Manager.
  2. Click Express Email Marketing.
  3. Next to the account you want to use, click Manage.
  4. Click Contacts, and then click Manage Interest Groups.
  5. In the Tools column, click Rename.
  6. Enter the new name, and then click Update.

To Change the Interest Group Type

  1. Log in to your Account Manager.
  2. Click Express Email Marketing.
  3. Next to the account you want to use, click Manage.
  4. Click Contacts, and then click Manage Interest Groups.
  5. Click the Group Type to toggle between Public and Private.

To Remove an Interest Group

  1. Log in to your Account Manager.
  2. Click Express Email Marketing.
  3. Next to the account you want to use, click Manage.
  4. Click Contacts, and then click Manage Interest Groups.
  5. Select Remove for the interest group you want to remove, and then click Remove.

    NOTE: Removing an interest group does not remove or delete the Contacts who are assigned to that group.