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Creating Email Campaigns Using Custom HTML

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Last Updated: September 4, 2008 11:39 AM

Express Email Marketing provides a number of professionally designed templates for your use. However, you can use any HTML-based design for a campaign mailing. When applying your own HTML design to an Express Email Marketing campaign, consider the following:

  • Images or hyperlinks you included in the custom HTML must fully reference a URL. You cannot use a relative path or folder. For example, a reference to "myimage.gif" is not supported; rather, the reference should be presented as "http://www.best-widgets.com/images/myimage.gif".
  • Your HTML must not contain any dynamic content based on a scripting language, such as JavaScript, JSP, ASP, PHP, or CGI.
  • Some email clients do not recognize the <body> tag in HTML-formatted messages, which may affect the background color setting and other information described in the <body> tag of an HTML document. You can avoid this by placing a table around your HTML and setting a background color for the table cell.
  • If you use color in the <body> tag, the Custom HTML text editor will not support it. If you want to add color to your text, place your text in a <table> tag.

To Create a Campaign Mailing Using Your Own HTML Design

  1. Log in to your Account Manager.
  2. In the My Products section, click Express Email Marketing.
  3. On the Express Email Marketing page, click Open Express Email Marketing for the account you want to modify.
  4. Click Email Designer, and then click Create Email Campaign.
  5. Select your design of choice.
  6. From the Campaign Type list, select Custom HTML, and then click Next.
  7. Enter the HTML code or upload the HTML file into the Express Email Marketing application.