Does Express Email Marketing help me comply with anti-spam legislation?
The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (Can-Spam Act) went into effect January 1st, 2004 and is the primary legislation governing spam. The CAN-SPAM Act outlines the rules that commercial email must follow to be in compliance with current law. The CAN-SPAM Act's provisions ban false or misleading header information, prohibit deceptive subject lines, and require an opt-out method in every email, that commercial email be identified as an advertisement, and the inclusion of the sender's valid physical postal address. For more information on the CAN-SPAM Act, see the Federal Trade Commission Web site.
Express Email Marketing is designed to ensure you are in compliance with the new law; however, only you can fully protect yourself by ensuring your marketing practices don't violate this important legislation.
Express Email Marketing helps ensure compliance by:
- Adding company name and address information to each campaign.
- Providing links to unsubscribe (opt-out mechanism) and report spam abuse in each campaign mailing.
- Prohibiting misleading header information.
- Clearly identifying and validating the From Address, the intended subscriber, and the date of the subscription.
- Automatically removing subscribers upon request.
Express Email Marketing also provides a spam analysis tool that looks for words or phrases in your campaign that may be considered as spam by some spam filtering products and email systems.
We suggest you read the full text of the law and obtain more information from electronic marketing organizations before engaging in email marketing. In general, your responsibilities include:
- Avoiding the use of false, misleading, or deceptive subject lines in your campaigns.
- Avoiding the use of a false or fraudulent company name and physical address.
- Ensuring that all members of your subscriber list have given you direct or implied consent to include them in your subscriber list.